A website is only good and useful if it has high rankings on google. Webmasters are always in the search to find new ways of making their sites rank higher on Google. The hits and traffic generated from their sites would gain popularity for their websites and even generate more income. There are many techniques that can be used to make a website rank higher. Most of these techniques are safe and harmless, however, there are some that are dangerous and could easily result in your site having a lower ranking or even getting banned from Google altogether. So, what are these incorrect and dangerous SEO practices and their effect on a website? Here are some warnings from Columbus SEO specialists at https://seonotforhire.com/columbus-seo-search-engine-optimization-specialists/.
1. Keyword stuffing.
A proper balance of keyword should be maintained on every content posted on a website. Forcing and stuffing keywords so that you attain a higher ranking based on it will make your site look as spam. Keywords should be presented as naturally as possible. Repeating them over and over again will discourage visitors from your site and ultimately alert google on your manipulating techniques. You might not get banned for this but your site will lose credibility.
2. Using doorway pages.
Doorways are specific web pages that are designed to rank highly on certain search queries. Using doorways is a bad idea. As much as it will gain you many clicks, you will have lower conversions. Visitors will leave as soon as they find out you have tricked them into visiting your site. Doorway pages have no other useful purpose other than getting the attention of users. The content of what they are looking for is not necessarily on your website. These web pages harm the users’ search experience and may attract huge penalties from Google.
3. Using copied content.
Copied content is very bad for SEO. Search engines require pure original content. When your website is detected to have copied content from other sites, it will not be ranked on google web pages. It will be put as one of the many supplemental indexes as it has nothing new to offer.
Cloaking is the act of manipulating a website to show a different content to the web spiders and a totally different one to the human users. It presents users with different results than what they are looking for. It is a violation of the google webmaster guidelines and it is taken very seriously. Search engines do not tolerate this mischevious technique. Websites that are caught doing this are given a penalty and sometimes they may even get banned or de-indexed.
5. Buying backlinks.
Buying backlinks is an offense google takes very seriously and sooner or later culprits usually get caught. It takes a lot of time and hard work to build a successful website. When you create quality content it will attract natural and valuable backlinks on its own. Buying backlinks may benefit your site for a while but ultimately it will be a huge failure. When Google flags your site for this offense, it will de-rank you and you would have spent all that money for nothing. Furthermore, buying backlinks will make you lazy, you will find it hard to produce quality content when you get used to it.
It is important for any website to use ethical SEO practices that have been approved by Google. Using shortcuts is very risky and they never amount to prolonged success. If you use the correct SEO practices and techniques, you will build a credible website and have loyal visitors. Your website is even going to rank much higher on Google.